Study finds Apple ecosystem helps iPhone lead industry in user retention - Apple Insider
 Macgasm | Study finds Apple ecosystem helps iPhone lead industry in user retention Apple Insider A new study finds that iPhone owners are the most loyal smartphone users, and cites customers' personal investments in Apple's ecosystem as driving an over 80% retention rate for the device. A report released on Thursday by research ... iPhone users are more loyal than Android users, and let's not get started ... One in five iPhone owners would rather change banks than smartphones Survey: iPhone owners most loyal to brand among mobile users |