Mania for iPhone Apps Comes with Risks for Agencies and Brands - ClickZ News

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Mania for iPhone Apps Comes with Risks for Agencies and Brands
ClickZ News, NY
By Zachary Rodgers, ClickZ, Jun 15, 2009 The cult of iPhone has understandably piqued advertiser interest in creating applications for the device. But that enthusiasm comes with the risk of wasted spend, as advertisers sink millions into experiences ...
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