Apple's Schiller: iPhone was a 'bet the company' product - CNET (blog)
Mac Rumors | Apple's Schiller: iPhone was a 'bet the company' product CNET (blog) "There were huge risks [with the first iPhone]," he said. "We had a saying inside the company that it was a 'bet the company' product...We were starting to do well again in iPod...Then here we're going to invest all these resources, financial as well ... Apple Further Trims iPhone 5c Production as Customers Continue to Prefer ... Apple's official iPhone 5s & 5c cases prove popular, though most customers ... Apple marketing executive says Samsung hurt iPhone, iPad demand |