Apple's 4-inch iPhone: What the Reviewers Are Saying - Fortune

Fortune

Apple's 4-inch iPhone: What the Reviewers Are Saying
Fortune
In the old days, Steve Jobs would soften up the press for a new iPhone by seeding samples to his favorite reviewers?Walt Mossberg, then at the Wall Street Journal, David Pogue, then at the New York Times?a week to 10 days before the device shipped.